Resources
Practical ideas you can use this week.
Short, plain-language guides on follow-up, sales process, operations and using AI sensibly. No fluff, no jargon.
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For recruitment agencies
Winning more work from employer clients
Guides for agency owners on past clients, employer inquiries and follow-up. Want it done for you? See the 30-Day Client Revival.
Recruitment agencies · 7 min read
How to win back past clients without sounding like spam
Who to contact first, what makes a check-in worth replying to, three example messages and what never to send.
Read the guide →Recruitment agencies · 6 min read
What happens in the first hour after an employer inquiry arrives
A minute-by-minute plan, who should own new inquiries, and what to send the same day.
Read the guide →Recruitment agencies · 6 min read
How recruitment agencies can win more repeat job orders
A check-in rhythm, templates and a weekly routine for staying close to employer clients between roles.
Read the guide →Guides
Winning and keeping customers
Winning new customers · 6 min read
How fast should you reply to a new lead?
Rules of thumb for reply times, and a six-step setup so replies don't depend on someone watching the inbox.
Read the guide →Sales follow-up · 6 min read
Why good leads go cold, and a simple follow-up system that fixes it
Most lost deals aren't lost to competitors. They're lost to silence. Here's a follow-up routine any small team can run.
Read the guide →Sales follow-up · 6 min read
How to tell if your CRM is actually being used
A 15-minute health check, why teams stop using a CRM, and how to fix it before you buy new software.
Read the guide →Guides
Operations, automation and AI
Operations · 7 min read
How to stop being the bottleneck in your own business
A four-week plan to turn repeated decisions into rules and get out of the way without losing control.
Read the guide →Automation and AI · 5 min read
Before you buy AI tools, map the process
A one-hour exercise that tells you where automation will save time, and where it will just make a mess faster.
Read the guide →Automation and AI · 7 min read
What to automate first in a small business (and what never to automate)
Score your own tasks in ten minutes, see good first automations, and know where to keep a person in charge.
Read the guide →Automation and AI · 6 min read
AI receptionist or missed-call text back?
What each one does, who each suits, what to check before you choose, and messages you can use.
Read the guide →Guides
Decisions
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